The project with the optician Maya Sapir, HaMashkifa, "The Observer", was born from insights that emerged from the political protest in Israel in 2023. Maya wanted to express her feelings regarding the social division created in the nation, she felt that only compassion could heal us. She wanted to create a character that would resemble her but at the same time be on her own, determined, dominant, but also humane and compassionate. And that's how the servant of compassion was born.
The posters were printed in May 2023 in four colors and hung all over Tel Aviv and the surrounding area.
Created in collaboration with designer Daniel Weinberg.
The posters were printed in May 2023 in four colors and hung all over Tel Aviv and the surrounding area.
Created in collaboration with designer Daniel Weinberg.
